How to collect customer data effectively

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place. Customer […]

Why dashboards are vital tools for your business

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand, making dashboards a critical part of the business analytics process. Here are some common uses of dashboards across various […]

Here’s why your business needs CRM

No business ever gets very far without a steady stream of customers. They are your primary source of revenue, so taking care of your relationships with them must be your highest priority. To effectively foster customer relationships, your business should leverage customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first […]

Tips to enhance your website’s look

“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par.

Here’s how you can wow website visitors

Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking […]

Ways MSPs are empowering businesses amid a global crisis

To make it through the heightened economic uncertainty brought about by the COVID-19 pandemic, businesses are protecting their cash flows and focusing on their core competencies. Managed IT services providers (MSPs) are lending a hand, too — by empowering remote teams and helping small businesses leverage technology to keep operating despite the myriad challenges.

How working from home is becoming the new norm

For many businesses, remote working seemed impossible for a multitude of operational and financial reasons. But with the COVID-19 pandemic relentlessly plaguing the world, working from home has become the new standard. How will this change the corporate setup? Enforced flexibility A pandemic is one of the most socially, economically, and politically disruptive events that […]

Benefits of technology business reviews

Most small- to medium-sized businesses (SMBs) don’t possess the resources to run and maintain their IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything is running smoothly, it’s important to conduct technology business reviews whenever possible.

Identity and access management 101

Whether it be cloud, mobile, or on-premises, every technology you use stores confidential data that are accessed by your employees. So how do you guarantee the safety of said data from cyberthreats like identity theft, phishing attacks, and more? Identity and access management (IAM) is the answer, and here’s why.